The ability to enhance an athlete’s speed is a fundamental component of strength and conditioning practice. A common feature across a number of sports that we frequently see is athletes who plateau in their speed development. Typically, the ensuing outcome is a call for ‘speed gurus’ to be brought in to provide an immediate fix and enlighten those with limited previous knowledge or experience to the ‘secrets’ of speed development. This is often followed by the breakdown of a simple philosophy of sound practice and a multi factorial consideration for athletic development.