The evolving journey as an S&C coach into performance leadership


Danny Holdcroft

Gaining an opportunity to become a strength and conditioning coach is a highly competitive field. However, once in post, what challenges exist in creating a journey to being impactful and building a foundation for sustained success? It is about evolving your role to enabling opportunities to develop your career, and knowing when your time is up: when you need to relinquish the reins and move forwards. Danny is known for approaching coaching and leadership with a performance-questioning and innovative problem-solving mindset, to ensure that performance is fully understood and modelled. It’s about ensuring that resources and time can be optimised for genuine athlete impact.