Managing the un-manageable
Action sports athletes are unique characters; they are innovators and rule breakers who push the boundaries of what’s possible. They are world class at what they do precisely because they don’t do as they are told. Do we consider athletes as people with hopes, fears, dreams and aspirations, or simply a series of data points and key performance indicators to be manipulated in an effort to ‘improve performance’? In this presentation I will explain some of the challenges we face with our action sports athletes, the systems and processes in place to support them, how that is applied in the real world and ultimately how it impacts their performance.